About Us

Fly Fish America is a different kind of magazine — and in a lot of ways.  We’re not just a bunch of journalists, but people who like you love to fish and live to fish.  We speak your language and present things in a way that is useful and easy to understand.  We write about travel, tackle, technique, tying, and conservation.  We present what we know in a straightforward, no-nonsense format that provides you with all the information you need to make decisions about where to go, what to buy, how to use what you buy, and how to help protect the resource we all love. TEST

The magazine is based out of the beautiful Mount Washington Valley of New Hampshire, surrounded by the White Mountain National Forest.  The Saco River flows past the office, with its East and Rocky Branches a stone’s throw away, and the Ellis and Androscoggin Rivers just up the road.  We are just across the border from Maine, the stronghold for wild native brook trout, and home to rare Arctic charr and endangered Atlantic salmon.  The Atlantic coast and it’s renown striped bass fishery is less than sixty miles to the east.  Needless to say, we have no shortage of fly-fishing opportunities available to us.

The print version of Fly Fish America can be picked up FREE at more than 500 fly-fishing businesses nationwide on a first-come-first-serve basis.  This includes local fly shops, destination fly shops, lodges, and “fishing” and “big box” stores with dedicated fly-fishing sections.  Some readers are unable to obtain a copy of Fish America due to the lack of retail presence in their area, or because their source runs out before they get there.  We have addressed this as well.

A digital version of Fly Fish America is sent out via a newsletter.  It can be read on pretty much any digital device, including your smart phone.  We also post the digital version on our website, and like the print edition it is free.  While it looks just like the print version of the magazine, all website references in the digital version are hot-linked for easy access, there are video links, and there is additional content not available in the print magazine.

A quarterly publication, Fly Fish America has a unique-in-the-industry product life-cycle.  The first edition each year comes out digitally.  For the next three months we add content and let you know what we added via our newsletter.  At the end of the cycle, the complete magazine is printed and distributed.  We repeat the process for the next two editions.  One of the print editions is focused on travel and one on tackle, but not exclusively as all contain other subject matter as well.

Fly Fish America has been one of the leading publications in fly fishing for more than 20 years.  Our approach is unique and ever-changing.  From free print, to full digital capability, to hosted travel, Fly Fish America is a very unique media.  Without our readers, distributors, and advertisers, none of this would be possible.  We thank each and every one of you for your ongoing support.  If there’s anything we’re missing, shoot us an e-mail and we’ll kick it around.  Thanks, and best regards to all.

Bob Mallard
Publisher
[email protected]

Fly Fish America Staff

Our team is noted below along with their contact information. If you’re looking to place an ad, write and article, have your product tested, or contribute some photos, we would love to hear from you. In addition to those mentioned below we have regional editors, contributing editors, as well as freelance writers and photographers who specialize in everything from trout to tarpon and bass to bonefish.

Bill Battles Executive Publisher [email protected] Read More
Bob Mallard Publisher & Advertising Director [email protected] Read More
Crispin Battles Editor & Art Director [email protected] Read More
Mackenzie Battles Managing Editor [email protected] Read More